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Management Opérationnel
Objectifs du module :
Apprendre l’essentielle de l’analyse stratégique pour mieux comprendre les
exigences de son marché ainsi que les tendances des besoins clients, pour mieux
anticiper les changements ,acquérir & conserver un avantage concurrentiel.
Formateur : M. BERKANI
I. Elaborer la stratégie de son entreprise • Audit des ressources d’avantage • La montre de Bowman’s
• a- Les fondamentaux de la stratégie : concurrentiel • la Matrice Produit /Marché d’Ansoff : pour
• La notion de Stakeholder & leurs attentes, • segmentation stratégique : les DAS ; étudier le marché
la matrice de Forces & intérêts • attraits et atouts des DAS ; • Croissance, diversification, océan bleu
• La notion d’avantage concurrentiel • analyse de la chaîne de valeur (Value • Innovation & intégration du digital dans
• b- Le diagnostic stratégique System) son activité
• Les concepts et les méthodes d'analyse • les compétences clés de l'entreprise. • 4. Aperçu sur le Business Plan
stratégique. I. Faire son choix de la stratégie : secteurs, • Prérequis pour la création de son business
II. L’analyse de l’environnement Externe produits, régions, segment de marché, client à plan
opportunités et menaces : cibler : • Création de son business Plan
• prospective : PESTEL ; • de l'audit EMOFF aux choix stratégiques ; • Lecture & évaluation d’un business plan
• cycle de vie du secteur ou du produit ; • missions, vision ; •
• le secteur d'activité : matrice de PORTER ;
• les 3 stratégies de PORTER ; • 5. Conception et architecture d’organisation
• le mapping des concurrents : Prix- gammes • identifier les clients qui apportent de la • Typologie d’organisation des entreprises
valeur ;
• facteurs clés de succès du métier ; • Comment choisir son Organisation :
• comprendre ce à quoi les clients attachent Organisation par métier, par service
• positionnement des concurrents. de la valeur.
III. L’analyse de l’environnement Interne forces et • La matrice BCG : identifier les produits
faiblesses : vaches à lait & autres opportunités
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Valider les
Cloture du
gains du
projet
projet
Approche itterative
Define the Understand the Define the Manage the Gain project
business case customer process project approval
What’s wrong? What Are you clear which Does the project
do you want to process the problem have the buy-in
achieve? relates to? to proceed and
succeed?
What’s wrong? What Are you clear which Does the project
do you want to process the problem have the buy-in
achieve? relates to? to proceed and
succeed?
What’s wrong? What Are you clear which Does the project
do you want to process the problem have the buy-in
achieve? relates to? to proceed and
succeed?
What’s wrong? What Are you clear which Does the project
do you want to process the problem have the buy-in to
achieve? relates to? proceed and
succeed?
How do you measure Does the data represent What is the current
the problem? what you think it does? performance of the
process with respect
to the customer?
How do you measure Does the data represent What is the current
the problem? what you think it does? performance of the
process with respect
to the customer?
How do you measure Does the data represent What is the current
the problem? what you think it does? performance of the
process with respect
to the customer?
Yes
Attribute GR&R – with a known Is the level of Calibrate the measurement system.
No
standard Improve/communicate the operational definition.
bias (accuracy)
MSA Drilldown Redesign measurement system to reflect the
acceptable? operational definition.
Yes
Yes
Move on with the project!
Continuous Data
LSL USL
Short Short
%ST ZST Term
Term Metrics
Count Data
Bad
Sigma
Good
ZSHIFT Shift
0 1 2 3
Defects
Long %LT Long
Term
PPM ZLT Term
Attribute Data DPMO Metrics
You can use the PPM or DPMO metrics to present the % defective in the long term.
Good Bad
Getting to know the process as it Assessing what could go wrong and where…
actually happens… - Failure Mode and Effects Analysis (FMEA)
- Process Mapping & Value Stream Mapping
- Time Value Maps and Value Add Charts
- Seven Wastes and Spaghetti Diagrams Understanding what does go wrong in the
process and where…
- Affinity Diagrams
Understand which process inputs are critical - Measles Charts
to customer requirements…
- Cause and Effect Matrix
Identifying possible root causes…
- Brainstorming
Investigate a defect to understand its root Structure possible root causes in a logical
cause… manner…
- 5 Whys - Fishbone (Cause and Effect) Diagrams
Not sure Are the samples Normally No You could try transforming the data using
distributed ? Data Transformation.
Tukey’s Quick Test
Yes OR
For comparing the averages
of two samples.
How many samples do You could compare the median values
of the samples instead.
you want to compare ?
Paired t-Test
For comparing the averages of two
samples that are linked in pairs.
Two
Or Or
Laney U’ Chart Laney P’ Chart
For analysing Counts or For analysing proportions
Defects per Unit with larger or percentages with larger
samples samples.
Individuals Subgroups